Acting for a Cure is a non-profit production company founded by then 15-year-old Rachel Helson in 2004 in Louisville, KY for the sole purpose of producing stage productions to benefit Susan G. Komen for the Cure.  In 2007, Acting for a Cure and it's founder relocated to New York City and successfully produced it's third production at the American Airlines Theatre on Broadway, "The Rocky Horror Tribute Show". In 2009, Acting for a Cure together with the Young Professionals of NYC Affiliate Komen Board, of which Acting for a Cure's founder, Rachel Helson is a board member, produced "The Pink Campaign on Broadway", an extravanganza combining music, theatre, and personal stories exploring the ways in which breast cancer touches people's lives.